3. Sensory Memory & Attention

• sensory memory
• iconic memory
• echoic memory
• partial report procedure (Sperling)
• selective (focal) attention
• spotlight / filter metaphors
• divided attention
• dichotic listening
• shadowing technique
• early selection theory (Broadbent)
• late selection theory (Deutsch & Deutsch)
• flexible selection (Treisman; Johnston & Heinz)
• semantic priming
• identity prime
• feature integration theory
• features / feature conjunctions
• illusory conjunctions
• task interference
• task / practice effects
• principle of complimentarity
• central capacity vs. modularity
• automatic vs. controlled processing
• Stroop phenomenon
• automatization (G. Logan)
• consistent vs. varied mapping (Shiffrin & Schneider)