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Canadian Against the Commercial Seal Hunt purchased ads like these in newspapers like the Ottawa Citizen. The image of the cute baby seal was juxtaposed with the bloody tools used by fishers on the Front (see seal map) to kill the seals.
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Paul Watson of the Sea Shepherd was one of the most visible activists in the battle against the seal hunt.
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Animal rights activists include groups who believe any use of fur is immoral.
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Celebrities such as Bardot added their voices to those of the protestors.
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Orchestration by animal rights activists: Public sympathy swayed in favour of seals over the rights of the fishermen to a livelihood.
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